Gen Z

You are Good at Saving Money and Being Thrifty

We are in a time of recession/depression (they haven’t decided yet which one), and being thrifty is a very good thing.

You Demand Transparency and Authenticity

This value has multiple impacts. It means that you are skeptical and you can ferret out untruths, lies, and distortions. At a time when the truth is being bandied about as an object, you have radar focused on what is the truth.

Perception that Young Adults Have it Harder than their Parents’ -PEW Research 2022.

• A recent survey has found that over 70% of Americans think the younger generations have more difficulty saving for the future and paying for college.

• On the other hand, 74% think it is easier for younger generations to stay in touch with family and friends than the generations before them.

The majority of Americans believe young adults have a harder time than their parents' generation in many key areas.

About seven-in-ten Americans think young adults today have a harder time than their parents’ generation when it comes to saving for the future (72%), paying for college (71%) and buying a home (70%), according to a Pew Research Center survey conducted in October 2021. These findings illustrate the stress of student debt with tuition costs steadily rising and the affordable housing crisis as rent and housing prices have grown markedly faster than incomes in the last decade.

Your Feet are on the Ground

In addition to your penchant for transparency and authenticity, instead of having your head in the clouds, your feet are on the ground. This means that you can turn your values into action to incorporate your ideas into the reality that surrounds you. You can translate ideas into plans and actions.

You have Multiple Beliefs that Support a Fairer, Healthier, and More Compassionate World

The majority of you recognize the many actions of unfairness targeting people of color, the role human behavior is having on the environment, that people need a safety net and help, the need for diversity and immigration, and the criticality of gender neutrality and equality. (Pew Research 2019)

The Value you Hold as the Most Important is Honesty (Morning Consulting)

How Refreshing! Our world needs a heavy dose of honesty - corporations, government, institutions - our future is in your hands and you have the values, skills, and capability to do much better than previous generations.

You are Optimistic About Your Future

Despite everything, you have optimism in your own ability to forge a successful future. You believe your future will be determined by the choices you make. You are in charge and ready!